Excel Rehab and Sports

John Delaloye

CEO

We engaged Windham Design to rebrand our Diamond Brand businesses, including Frugal Backpacker, during a pivotal time as REI was preparing to open a major new location in our market. Tom’s thoughtfulness, communication skills, and extensive branding expertise in the outdoor industry proved invaluable—he developed a cohesive visual identity and messaging strategy for our legacy and contemporary brands that we successfully implemented across our websites, advertising, in-store signage, and all marketing channels.

Sarah Merrell

Marketing & Sales Director

Tom Windham of Windham Designs is an exceptionally talented designer who truly brought the Frugal Backpacker brand to life. He created a unique vibe that made “frugal” feel cool while resonating perfectly with outdoor enthusiasts. His work was creative yet strategic, resulting in a brand identity that was both memorable and effective.

Marty Grabijas

Owner • Product Designer

My professional career has been spent rebooting existing brands, and creating my own companies. Throughout that process Tom Windham has been my go-to for everything graphics and brand identity related. What makes Tom an outstanding resource for any project is that he does not act like that distant contractor. He is more an extension of your organization who asks the right questions, and crafts materials that accurately represents your vision. In my experience he has always underpromised and overdelivered, and always on time.

Lee Ann Caroll

Marketing Director

I have collaborated with Windham Designs across a range of marketing and brand initiatives, from the outdoor industry and nonprofit work, to our most recent partnership at Excel Rehab & Sports, a multi-state network of physical therapy clinics. Tom consistently brought strategic clarity, creativity, and thoughtful leadership, helping develop a cohesive brand communication strategy that supported our audience, regardless of industry. From integrated advertising campaigns, website design, to social media strategy and marketing collateral, his ability to align brand, mission, and execution made him an invaluable and trusted brand partner.

Joe pulliam

Founder • President Emeritus

Wow—where do I start? Tom Windham lived in a small rental house in our backyard and built a wooden whitewater kayak of his own design on the back porch. Hiring him was a no-brainer. Dagger was still a young, upstart company, and Tom’s out-of-the-box graphic designs and innovative marketing approaches—like Fluid, our own magazine—greatly elevated how Dagger was perceived in the marketplace. Beyond that, Tom played a major role in shaping our company culture, leading our marketing group and team of athletes while constantly keeping us a step ahead in a fast-changing environment.

John & Kara Weld

Owners

Our whitewater kayaking company keeps an archive of 30 years’ worth of marketing material, and without exception, people looking through the collection stop on the work Tom did for us in our first five years and say some version of “This is awesome. Why can’t kayaking be like this again?” To me, this says everything you need to know about Tom and his remarkable skills. Tom not only made us look great, but he tapped into exactly what the customer wanted us to be, and in doing so, helped us learn who we were as a brand. Every startup needs a miracle or two to get off the ground, and Tom was ours.

Mike Fallot

President

Tom Windham has done a great job providing design services for MM Lending. He took the time to really understand who we are, how we operate, and what we wanted to communicate. The work feels thoughtful, professional, and aligned with our brand. We love his work! He was easy to work with, responsive, and open to feedback throughout the process. We’re very happy with the outcome and would gladly work with Windham again.

Ruthie Millar

Director of Community Outreach

We hired Windham Design over 15 years ago to rebrand Clemson Downs, and Tom has been the lead advertising and web design agency ever since. The commitment to quality is only exceeded by our friendship. Windham Designs understands our company and our brand. As a continuing care retirement community, we are dedicated to caring for our residents, and Windham Designs is dedicated to ensuring our message is as strong as our quality of care. We look back on years of success together and look forward to growing with the strength of a solid business partnership coupled with a true friendship.

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