Opportunuty
Werner Paddles, the global leader in paddle manufacturing, is renowned for its relentless commitment to perfection and innovative design. For eight years, Werner partnered with Windham Designs to shape comprehensive marketing and advertising strategies. This dedication to engineering excellence, rigorous testing, and meticulous execution has firmly established Werner as the industry benchmark for paddle performance.
Our mission was to authentically represent Werner’s core values—crafting a brand image and message that reflects the dedication and precision German engineering brings to every product. We developed a clean, purposeful design language, utilizing informative illustrations and a thoughtfully organized layout to guide customers in finding the ideal paddle for their needs.
Our mission was to authentically represent Werner’s core values—crafting a brand image and message that reflects the dedication and precision German engineering brings to every product. We developed a clean, purposeful design language, utilizing informative illustrations and a thoughtfully organized layout to guide customers in finding the ideal paddle for their needs.
Solution
We leveraged stunning photography to capture the aspirational lifestyle associated with Werner Paddles, always ensuring the product remained the focal point—featured in breathtaking, challenging environments. Our approach extended beyond visuals: we developed compelling selling messages and practical tools to help users connect with their perfect paddle. With the industry’s most comprehensive range of sizes and options, Werner’s in-store merchandising, catalog, and website were all designed to clearly illustrate and simplify the paddle fitting process.
Werner Paddles continues to set the standard as the world’s leading paddle brand—admired, emulated, and in high demand among discerning consumers and retailers alike.
Werner Paddles continues to set the standard as the world’s leading paddle brand—admired, emulated, and in high demand among discerning consumers and retailers alike.
