Opportunuty
Amidst a wave of acquisitions and consolidation in the thriving paddle sports industry, a group of visionary leaders set out to create a new kayak company rooted in their core values. They partnered with Windham Designs to craft a brand identity that would defy corporate homogenization—staying true to their principles and forging an authentic, consumer-focused company deeply connected to the sport, its enthusiasts, and retailers.
Solution
Our goal was to rekindle the grassroots passion that once defined the industry—a time before customer service was replaced by automated systems and impersonal interactions. Liquidlogic distinguished itself by staying focused on genuine connections with paddlers, prioritizing personal engagement and community over corporate detachment.
Every aspect of the brand was designed to embody this revitalized energy. We aimed to reinvigorate the paddlesports industry with innovative products, new categories, and a commitment to authenticity in all business practices. The logo—a simple, bold water drop inspired by tribal markings—serves as a timeless and instantly recognizable symbol, honoring the origins of kayaking while standing apart in the market.
The Result?
Liquidlogic quickly emerged as a leading force in the marketplace, earning widespread recognition within just a few years. A decade later, the company was acquired, yet its founding commitment to staying connected with the paddling community remains at the heart of the brand.
Every aspect of the brand was designed to embody this revitalized energy. We aimed to reinvigorate the paddlesports industry with innovative products, new categories, and a commitment to authenticity in all business practices. The logo—a simple, bold water drop inspired by tribal markings—serves as a timeless and instantly recognizable symbol, honoring the origins of kayaking while standing apart in the market.
The Result?
Liquidlogic quickly emerged as a leading force in the marketplace, earning widespread recognition within just a few years. A decade later, the company was acquired, yet its founding commitment to staying connected with the paddling community remains at the heart of the brand.
