Opportunuty
Kiel Thomson, owner of KTC Construction, recognized the need to update the company’s website to better reflect its evolving business opportunities. The primary objective was to reposition KTC Construction to target new markets—including industrial construction and the food & beverage sector—while showcasing the superior quality of their work.
Solution
Working with Kiel and his team was a rewarding experience—their dedication to their craft was immediately evident. Through a series of in-depth planning sessions, we collaboratively defined the company’s strategic direction and ensured the website’s architecture aligned with its growth objectives.
We strategically organized the website into two primary focus areas: Residential and Industrial. This dual-structure approach enabled clear, targeted communication to both contractors and homeowners. For homeowners, we developed an educational section outlining the project “Progress”—a transparent, step-by-step guide designed to reduce stress and streamline the client experience with KTC Construction.
Additionally, we refined the brand’s visual identity by updating the logo and color palette—further emphasizing the exceptional quality and professionalism that define KTC Construction’s work.
We strategically organized the website into two primary focus areas: Residential and Industrial. This dual-structure approach enabled clear, targeted communication to both contractors and homeowners. For homeowners, we developed an educational section outlining the project “Progress”—a transparent, step-by-step guide designed to reduce stress and streamline the client experience with KTC Construction.
Additionally, we refined the brand’s visual identity by updating the logo and color palette—further emphasizing the exceptional quality and professionalism that define KTC Construction’s work.
