Opportunuty
As the new millennium approached, I made the pivotal decision to launch my own venture. After a successful tenure as Marketing Manager at Dagger Kayaks, I was eager to leverage my expertise to help other companies grow and elevate their brands.
Solution
With an established network in the outdoor industry, I created a tagline that reflected my passion for nature and adventure sports. My lifelong affinity for kayaking, watersports, trail running, and wilderness exploration made “Impacting the Outdoor Enthusiast” a natural choice. Early in my journey, I produced several promotional posters—among them the enduring “White Hot” design, which I still consider a standout piece worth using today.
Over time, my professional focus broadened beyond the outdoor sector, prompting a refresh of my brand identity. While my portfolio continues to demonstrate my capabilities, my tagline has evolved as well, now embodying the promise to “Better Your Brand by Design.”
