Opportunuty
Immersion Research collaborated with Windham Designs to craft a distinctive brand identity and launch its inaugural product catalog.
Breaking into the paddlesports industry, Immersion Research brought a fresh perspective—infusing style and innovation into a market traditionally driven solely by function. Founders John and Kara drew inspiration from surf-industry fashion trends, introducing a successful line of technical yet stylish soft goods. These early catalogs remain among the most dynamic and rewarding projects in my portfolio.
Breaking into the paddlesports industry, Immersion Research brought a fresh perspective—infusing style and innovation into a market traditionally driven solely by function. Founders John and Kara drew inspiration from surf-industry fashion trends, introducing a successful line of technical yet stylish soft goods. These early catalogs remain among the most dynamic and rewarding projects in my portfolio.
Solution
We designed logos and developed a brand identity positioning Immersion Research as the premier technical paddlesports brand with a distinct sense of style. Central to our strategy were high-impact photoshoots featuring renowned whitewater athletes in Immersion Research gear. Our aim was to showcase the products on elite paddlers and embody the spirit of the paddlesport lifestyle—highlighting dedication, competition, and adventure.
Our creative approach embraced bold, unconventional design principles. We featured non-traditional photography—often overlooked by competitors—alongside a dynamic blend of illustration and off-kilter layouts, capturing the energy and youthful spirit of the sport. At the heart of every catalog were the innovative, fashion-forward products that set Immersion Research apart.
Our creative approach embraced bold, unconventional design principles. We featured non-traditional photography—often overlooked by competitors—alongside a dynamic blend of illustration and off-kilter layouts, capturing the energy and youthful spirit of the sport. At the heart of every catalog were the innovative, fashion-forward products that set Immersion Research apart.
