Opportunuty
Hospitality Solutions engaged Windham Designs to address a pivotal branding challenge. Experiencing rapid growth beyond property management, the company sought to expand into hotel and property development while positioning itself in markets beyond Gatlinburg and Pigeon Forge. As Hospitality Solutions transitioned into a venture capital firm specializing in new hotel developments, it became essential to realign the brand and clearly communicate this expanded mission and suite of services.
Solution
The rebranding initiative began by removing the word “Management” from the company name, broadening its appeal. A refreshed logo and brandmark were developed to strengthen Hospitality Solutions’ market position and resonate with hospitality, tourism, and transportation sectors. The website—the company’s primary marketing platform—was overhauled to more clearly define and communicate the new mission. Each business segment (Management, Development, Investing) is now showcased with detailed project and property listings. Additionally, the site features secure access for the corporate office to share financial reports and sales goals with the property management team and investors.
Today, Hospitality Solutions stands as a leading property development and management group in two of the nation’s top tourist destinations. Following the rebranding campaign, the company has acquired and built two additional properties, achieving 40% growth in business.
Today, Hospitality Solutions stands as a leading property development and management group in two of the nation’s top tourist destinations. Following the rebranding campaign, the company has acquired and built two additional properties, achieving 40% growth in business.
