Opportunuty
Nestled in north-central Kentucky, a group of friends united by their passion for the outdoors, hunting, and fishing set out to create Homegrown Experience. We collaborated closely to develop a compelling brand identity and website for this lifestyle brand, which connects like-minded individuals and shares engaging stories and expertise through social media, video, and podcasts.
Solution
We designed a logo that captures the essence of their core hunting interests and distilled the brand’s content into three key pillars—now the tagline: “The Preparation – The Pursuit – The Experience.” Earthy colors and a bold font style further reinforced the brand’s authentic, outdoorsy character.
The project provided ample creative inspiration, particularly with the wealth of stunning outdoor photography. “The Preparation” highlights the careful planning of gear, property, and travel for each hunt. “The Pursuit” showcases captivating stories and practical insights gained during the hunt. “The Experience” celebrates the enduring lifestyle and camaraderie formed around outdoor adventures—often culminating in shared, nourishing meals after a successful day in the field.
The project provided ample creative inspiration, particularly with the wealth of stunning outdoor photography. “The Preparation” highlights the careful planning of gear, property, and travel for each hunt. “The Pursuit” showcases captivating stories and practical insights gained during the hunt. “The Experience” celebrates the enduring lifestyle and camaraderie formed around outdoor adventures—often culminating in shared, nourishing meals after a successful day in the field.
