Opportunuty
Diamond Brand faced the challenge of distinguishing itself in both the outdoor retail and government sectors. Despite a strong community reputation, the company needed to sharpen its identity in an increasingly competitive market—especially with national retailers like REI and Dick’s Sporting Goods opening nearby. Beyond heightened competition, Diamond Brand also recognized the need to more effectively segment and promote its diverse business platforms.
Solution
To address these challenges, Diamond Brand engaged Windham Designs to rebrand both retail locations and to provide strategic guidance on a corporate branding campaign to clarify its core competencies. We developed a versatile print catalog and a custom presentation folder, enabling the CEO, CFO, and sales team to tailor materials for any audience. This flexible approach was crucial for navigating the distinct demands of government contracting and outdoor retail, allowing Diamond Brand to present a cohesive yet adaptable brand story.
