Opportunuty
Occam Design partnered with Windham Designs to create the name, tagline, logo, and marketing collateral for their latest patented innovation. The Occam Design team—renowned for developing advanced medical products—engineered a brain catheter that delivers medication to brain tumors with unprecedented precision. Unlike traditional catheters with a single end port, this device features a multi-port release, allowing medication to be distributed evenly over lengths ranging from 0.5 to 5 centimeters.
Solution
We began with a comprehensive product naming strategy to ensure the chosen name was both memorable and representative of the innovation. Each option underwent rigorous vetting for trademark availability and market differentiation. Ultimately, we selected “OmniArray” and developed the “Delivering Hope” tagline and logo—both of which were promptly trademarked.
With branding in place, we proceeded to create a full suite of marketing materials, including stationery, a trade show booth, an explainer video, and a website design.
The Result
The result: Occam Design quickly captured the attention of leading oncologists and major medical and pharmaceutical companies—paving the way for funding, development, and distribution of the OmniArray catheter to deliver hope to patients in need of life-saving treatment.
With branding in place, we proceeded to create a full suite of marketing materials, including stationery, a trade show booth, an explainer video, and a website design.
The Result
The result: Occam Design quickly captured the attention of leading oncologists and major medical and pharmaceutical companies—paving the way for funding, development, and distribution of the OmniArray catheter to deliver hope to patients in need of life-saving treatment.
