Opportunuty
As time goes on, changes occur. Markets experience booms and busts, and clients evolve. I have noticed that Windham Designs is transitioning from the outdoor industry to broader markets, which means my brand image and communication need to better reflect this shift. This evolution has led to the development of a new tagline, positioning, and all the supporting elements associated with it.
Solution
I firmly believe in allowing my strengths to guide my path, with design being the driving force. I conducted a thorough review of my successes over the years and found a common thread: a well-designed, well-thought-out brand image has been crucial to my clients’ success. As a result, I have settled on the tagline “Better Your Brand by Design.” This tagline cements my focus and belief without alienating the outdoor clients I serve, and inviting a broader target clientele.