Opportunuty
Practice Pro’s CEO, Timmothy Moore, engaged Windham Designs after the success they had on previous projects, like Excel Rehab. The goals of Practice Pro differed from the last project. Practie PRO is a comprehensive EMR software package that delivers benefits and efficiencies, allowing therapy clinics to focus on what matters — providing the best patient care.
Solution
Our number one priority was to improve our messaging and communicate the multifaceted features and benefits of our software so our customer base could better understand and visualize them. We segmented the software’s features and used the logo’s color scheme to differentiate these business categories. We also develop multiple sub-logos and taglines, such as “Enabling Better Care and Business,” to define our goal and mission, and we designed a library of icons to enhance clarity and communication. The result is that Practice Pro has benefited from a significant increase in sales and market share.
