Opportunuty
Mortgage Man Funding had to rename the company after years of building equity. The Department of Revenue deemed the company’s original name, “Mortgage Man Funding,” to be misleading. As a result, Mike Fallot engaged Windham Designs to assist with name ideation and to create a new identity around the new moniker.
Solution
Mortgage Man, now renamed “MM Lending,” is a private equity firm that funds short-term loans used to remodel and short-sell real estate properties. The process is known as “flipping.” Mortgage Man had a substantial following in its market, so we strategically salvaged as much as possible from the old brand to ensure a smooth transition. We salvaged the colors, shortened the name, and developed a successful brand launch campaign.
The results? MM Lending retained its existing business and quickly grew, expanding into three additional markets, including Cincinnati and Indianapolis. Our focus was to use color as a strong brand element and to accentuate the competitive strengths of their messaging.
The results? MM Lending retained its existing business and quickly grew, expanding into three additional markets, including Cincinnati and Indianapolis. Our focus was to use color as a strong brand element and to accentuate the competitive strengths of their messaging.
